Creative Strategy/ Planning/ Design/ Writing

SUNTOP ANTI BULLYING INITIATIVE (STAR OF THE YEAR 2019)

Every year, Suntop celebrates Art and kids through the SOTY (Star of the year) drawing & colouring competition. In 2019, the competition embodied a higher purpose. The aim was to educate kids and their parents about bullying in schools and to encourage raising an empathetic generation that acts against bullying. Participants submitted their entries with a drawing that changes a bullying situation. Winners were announced in an interactive Ceremony event SOTY 2019.

 

In this social responsibility initiative by Suntop, fighting bullying in schools was the cause. While this is a common topic, its damage on the victim and even the bully can last a lifetime. A strategy was developed for Suntop initiative with both the main message and communication touchpoints including: SOTY drawing competition for kids, a ceremony celebrating the winners and discussing the cause and a social experiment.

 

*The experiment film was produced by the client