Concept

SAUDIA THICK CREAM LAUNCH CAMPAIGN (IMPACT BBDO)

SAUDIA (SADAFCO) wanted to launch their product “Thick Cream” in Ramadan. In the contrary to unrealistic ads, where the mother is calm and cooking as if it is a walk in the park, we show her fight! In this film, a mother takes a trip of imagination to what she can do using thick cream. In her journey, she’s a tough fighter... and she’s enjoying it.This campaign turned into an online

competition calling women to show us..

how tough they are “in the kitchen”.