Creative Direction/ Launch Concept/ Writing

SAUDIA RANGE RAMADAN THEMATIC CAMPAIGN (IMPACT BBDO)

SAUDIA (SADAFCO) has many FMCG brands under it. From milk to cream, tomato paste and many more. For Ramadan, we needed to create a campaign that showcases all these products under a unified story.. the Ramadan beautiful story. Ramadan ads have a certain style. It is almost predictable. People coming

together with a bit of drama. In this campaign, we have dug deeper to what

actually makes Ramadan special, and created an insightful story that touches

people with its simplicity. A story that reminds people of specific moments that

only happen in Ramadan. In this story, we have many stars... people AND dishes. The narrator is the mother. She tells the story as we see everyone literally

speaking her words.