Branding/ Environmental Graphic Design/ Creative Writing

MEEM OFFICES BRANDING (IMPACT BBDO)

Meem is the region’s first digital bank. A brand that is based on innovation. In this

project, the goal was to create a sense of place and tell a story through the walls of its corporate offices. Stemming from their base, a new brand image is created specifically for their home. Meem values are communicated throughout glass and concrete in modern and exciting visuals & graphics.

​

Throughout every corner of the space, communication varied from corporate,

to educational, motivational and even interactive. All of this is accomplished using a new guide that is designed specifically for internal communication with enough flexibility to extend to internal campaigns and proactive initiatives.

The values of meem are put under a CTA (Call to action) umbrella: MEEM IT! building a strong sense of belonging and giving employees a special lingo that only they can share.