Social Concept/ Content Strategy/ Creative Strategy/ Writing 

IKEA SUMMER 2020 (SOCIAL CLINIC)

The year 2020 says it all. That was not your typical summer, and for the Saudi market traveling was not an option. In this social campaign and content strategy for the summer season, traveling was the inspiration. Content was structured based on different reasons of travel, and combining them with different moods & themes from the IKEA Summer collection resulting in a great "staycation" guide for the whole family.

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