Creative Direction/ Writing 
Partners: Luai Qanou

Kia Ramadan 23 Overarching Theme (Social Clinic)

Kia's essence is Movement that Inspires. In Ramadan, Kia aims to communicate a message that reflects the goodness of the season, while inspiring its audience for good. This campaign calls to inspire through good deeds for drivers and their loved ones. The overarching sentiment is used thematically and tactically. It also had the legs to extend on social media for the whole season.​