Sara Eid - In the Branding & Communication field since 2003

Starting from a boutique design house (B&A), I have climbed the branding & design ladder until I became a Creative Director and head of Design in Drive Dentsu 2010. From there I have emerged into Brand Communication and Advertising as a Creative Director with DDB in 2017. Through this shift, I have added creative writing to the mix, and joined Impact BBDO in 2018 building my writing & communication portfolio. I have also taken a turn and explored Social Media Marketing with the Social Clinic in 2020. I have dived into different aspects of the filed, which makes me look at brands holistically, and approach projects strategically with awareness and a long term view. My passion for both; the art and science of creations is part of who I am, and is evident in my working process and crafting style.

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Through my experience I have worked with a variety of local, international and governmental clients. Ex: Public Investment Fund, Ministry of Culture, Misk Foundation, AlUla, Soudah Development Company, Abdullatif Jameel, Toyota, Lexus, PepsiCo, Lay's, Sedco Holding, Hanco, Masdar, SADAFCO, Coro Binzagr, Suntop, Suncola, Virgin Megastores, KAUST, Mars, Snickers, AlAlali, Google, Savola, Taawunia, AlArabi, Shams, and many more.

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Excluded from this journey is my time living in Reading Uk studying for my Masters degree in Information Design 2009 - 2010. I am grateful to have won an award for my Wayfidning proposal for Fareeda project by Ewaan. As a result, I was offered a job in Bristol where I worked for four months with City ID, hired by Endpoint London to work on the Wayfinding system of Masdar Sustainable City Abu-Dhabi.   

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In addition to my Industrial experience, I have a two-year teaching experience in DAHU, and have conducted a number of workshops and corporate training programs for students, designers and writers. I have a passion for research and continuous learning. I am also a certified Health Coach & Fitness Trainer, which makes me highly interested in communication under this umbrella in particular.

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Our possibilities are endless... Let's work together.